Sunday, November 9, 2008

Goodbye, Mr. Copywriter

Driving home from swimming this morning, there is usually only infomericals, home improvement call-ins, and religious victuals on the airwaves. The pickins are slim, but I do so love to listen to these folksy offerings - enraptured by the do-it-yourself early-morning commercials that some of the local businesses run ( I'm thinking that air time is cheap at 7 am on a Sunday morning).

One particular business sells medical-grade electric scooters and wheelchairs, and they're having an open house this weekend. This is exciting on many levels in and of itself.

However, it gets better.

In order to appeal to their demographic (I can only surmise here this is what they're up to; if not, then just a big "ewww") and to bring the throngs in, they will be having - and I quote -

"... a free seminar on Incontinence. Come in for free samples, and other information regarding our extensive line of medical wheelchairs and scooters. We'll be here all weekend."

Oh, they'll be there all weekend, all right.

Drinking liter after liter of water, in order to keep up with the cray-zee demand for free samples(after the Incontinence Seminar is over....)

In the same vein as the old carpenter's adage, here's some advice to fledgling copywriters: write once, read twice, find someone else to read twice, then and only then hit "submit".

One more thing?

I should leak this information out to you - the open house has been extended to next weekend as well.

You're in luck.


Mental P Mama said...

Oh, dear. Now if you'll excuse me....

{i}Post said...


Bubs said...

I would be all over that, asking every imaginable question about how to pimp my new scooter.

Maggie, Dammit said...

ohmygod thank you. I need this laugh very badly. :)

Baroness von B said...

Countess MPM: Oh, dear, indeed.

Countess iPost: *grin*

Count Tiki: Surely you are not of the age to be riding around on one of those yet? Or did you hav an unfortunate run-in with one of the clowns you insist on showing us?

Countess Maggie: Just don't laugh too hard. Or you might find that you have a new job. At a medical wheelchair and scooter store...

Anonymous said...

You're so lucky! I have not heard commercials like that in our neck of the woods!

What does one say at an incontinence seminar? "Keep away from fluids"?

Cormac Brown said...

I knew the world-wide financial crisis was bad, but that has to be one of the worst jobs, ever.

Baroness von Bloggenschtern said...

Countess AG: "Keep away from fluids" or "NO! That is not the giveaway apple juice!!!". I'm sure you do have these commercials; you just have to find a local AM radio station (although it may also have to do with the amount of aluminum foil in my "protective" helmet I wear when driving...)

Count Cormac: I don't know who I feel sorrier for - the radio announcer for having to say this, the store for having such a lame-o commercial, or the people excited about going to get their free "sample".

Not Afraid to Use It said...

Now that was hilarious!!!

Baroness von B said...

Countess NATUI: LOL-Hilarious!

And kinda high in the ick-factor.

RiverPoet said...

I'm so excited I can't hold my water!


Peace - D

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